In light of the COVID-19 crisis, the FIA, JCDecaux and the #3500LIVES Global Road Safety Campaign Ambassadors are promoting a unified message: ‘Stay Home. Stay Safe. Stay Committed’ in a new social media asset using the hashtag #RaceAgainstCovid.
Thanks to the continuous support of the #3500LIVES Campaign Ambassadors, the FIA’s #StayHome message has been seen by more than three million people so far.
Launched in March 2017, the #3500LIVES Global Road Safety Campaign encourages all road users to adopt simple, easily applicable and efficient rules to stay safe on the road. Displayed in more than 83 countries and 1200 towns and cities so far, the Campaign features 18 Ambassadors coming from:
- entertainment (Patrick Dempsey, Michael Fassbender, Pharrell Williams and Michelle Yeoh);
- motor racing (Fernando Alonso, Charles Leclerc, Marc Márquez, Felipe Massa and Nico Rosberg);
- sport (Yohan Blake, Didier Drogba, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal and Wayde van Niekerk);
- and public authorities (H.S.H. Princess Charlène of Monaco, Anne Hidalgo).
In light of the unprecedented upheaval caused by COVID-19 and the lockdowns imposed in many countries, the FIA has decided, together with its partner JCDecaux, to adapt its Campaign message and promote only one simple rule: stay home in order to stay safe. To that end, they developed a new social media asset featuring the 18 Campaign Ambassadors. Encouraging everyone to stay home during the pandemic, this new campaign visual uses #StayHome as well as #RaceAgainstCovid, which is common for all FIA initiatives related to COVID-19.
“When we launched the #3500LIVES Campaign with JCDecaux, our objective was to address the road safety issue that kills daily more than 3,500 people in the world. Today, we have a role to play to help fight the COVID-19 pandemic, together with our Campaign Ambassadors. We need to remind all citizens to stay home in order to stay safe during these difficult times. Once again, I would like to thank our Ambassadors for their renewed commitment to overcome this crisis.”, said FIA President Jean Todt.
“COVID-19 is a true challenge for humanity which requires a collective response. Together with the #3500LIVES Campaign Ambassadors who act as role models in their respective fields, we have the power to reach millions of people. That’s our responsibility to make good use of this audience and to encourage everyone to stay home in order to stay safe, to fight effectively the virus during the pandemic and to return as soon as possible to the life that is so dear to us”, explained Jean-Charles Decaux, Co-CEO of JCDecaux.